A detailed overview of how digital marketing exists in the current working scenario of marketing world will be given. Along with the overview, the need of digital marketing, current trends, recent developments in the sector of digital marketing will be explained. Digital Marketing course is mainly divided into Search engine optimization, Social Media Optimization, Search engine Marketing, Social Media Marketing, PPC Campaigns and Newsletter or Email Campaigns. We provide each stream’s knowledge along with the real time project execution. We offer a comprehensive course which will enable you to call yourself a Digital Marketing enthusiast, who can work for any agency or company in the field of digital marketing. After the course you can easily withstand a standard level of interview questionnaire in this domain. A brief overview is explained below which will allow you a insight to which topics will be covered.
Co-relation between website and digital Marketing
A brief overview of points considered in the website building and restructuring of website for the better implementation of search engine optimization techniques. This will mainly focus on how a SEO friendly website design is and how search engine optimization is implemented in a website at basic level. Things which will be implemented in already developed website, url restructuring and similar optimization.
Search Engine Overview
Google is the most widely used search engine and known to everyone who uses internet. There are other search engines also there who occupy a healthy amount of users similar to Google, ex. Yahoo, Bing, etc. There are other search engines which are used specifically by certain countries such as baidu for china. A brief overview will be provided to you regarding working of search engines, their response and behavior to certain changes in the website and web pages.
This is the most important part of any digital marketing activity. Content is the king in the area of digital marketing. You will be guided on how to create a SEO friendly content which will be balanced for both, i.e. readers as well as web crawlers. A genuine content creation is an art and you will learn how to utilize it in the sector of digital marketing. Social media is filled with the content, but certain things go viral, why? Learn from the experts hoe to produce a viral content and its importance.
Search engine optimization On Page
On page optimization is a vital aspect of SEO and which is mainly depend on analytical skills. Learn how to do initial web analysis of existing page along with the comparison of competitors. Learn to build a strategy and competitor’s strategy analysis. On page is mainly based on proper optimization of tile, description, keywords, tags but what are the other aspects which will develop a standard on page for a particular website. Discover the hidden aspects of on page optimization which will empower you to be ahead in the competition all the time.
Search engine optimization Off Page
Learn to build a high Page authority and domain authority by using off page activities which thrives for the link building. Off page activities consist of link building, Blog submissions, PR submissions, Blog / Article commenting, Search engine listings, Social Bookmarking, forum postings, classified ads creation etc. Also get to know how to use social media platforms in the off page activities, their importance and co-relation with rankings.
Social Media Optimization
How to create business pages in all social media platform. How to optimize business pages and use of hash tags in social media. Facebook, Twitter, Google plus, LinkedIn business account creation. How to utilize each platform effectively for the marketing, that too without paid campaigns.
Google analysis Tools
Various analytics tools are available and supported by Google and other platforms to understand a website statistics. We will teach you how to analyze a website by using Google analytics and Google webmaster tool.
Search engine Marketing
Understand the flow of marketing and need of best suitable platform identification for a particular business. Marketing platforms such as Google ad-words, remarketing, affiliated marketing, Creation of paid ads, optimization of paid ads on different platforms.
Social Media Marketing
Paid promotions on Facebook, LinkedIn, twitter. We will learn advertisement creation their optimization and payment methods of various social channels. Analytical tools of various platforms and how to use them for better optimization of advertisements, etc.
Video Marketing Platforms
We will teach you how to create and optimize video channels for a particular business, its importance for the search engine optimization. How you can optimize particular video for keywords ranking and promotional activity. Linking of social channels with video channels and cross promotion strategies.
Resume Creation & Mock interview
We will help you to build you a strong resume which will attract the agencies. Mock interview sessions will boost your confidence. You will be a ready material for the digital marketing world to absorb.